David And Goliath

In our town there’s a new Krispy Kreme doughnut shop. They put it right next to a mom and pop doughnut shop, which has managed to maintain a 4.8 rating on Google vs 4.0 for KK (actually bimodal because there’s a lot of 1 star reviews). The Google ratings for Sesame Donuts stress the friendly nature of the owners, the quality and variety of their offerings, and the satisfaction of driving right by KK in order to patronize a local business. The best part however is the humongous David and Goliath poster in the window, above which it says “we thank all of our loyal customers!”

Yay underdog and boo corporate food!