NYTimes.com: It’s Dinner in a Box. But Are Meal Delivery Kits Cooking?
"It’s Dinner in a Box. But Are Meal Delivery Kits Cooking?
Meal kit delivery is growing. Many chefs and cookbook authors who have tried it are pleasantly surprised."
"Meal kits have also become serious currency in the cross-branding world, with chefs and companies lending their names and recipes. The leader is Chef’d in El Segundo, Calif. Unlike most meal kit companies, it does not require a subscription. Chef’d has partnerships with 84 chefs and companies. Among them are The New York Times and the Crown Publishing imprints Clarkson Potter and Ten Speed Press, which provide recipes that the Chef’d culinary team packages into meal kits.
For $59, you can cook spiced honey glazed duck for four by the San Francisco chef Dominque Crenn. For $29, two people can have miso-glazed cod vetted by Weight Watchers and guaranteed to cost you only seven points on the company’s weight-loss plan."